Creating Breakthrough Innovations: The Results-Driven Manager Series
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Creating Breakthrough Innovations: The Results-Driven Manager Series (Paperback)

Innovation includes, but is not limited to, creating new products and services, devising more efficient processes, and designing fresh business models. It also includes getting rid of preconceptions about innovation itself, In this collection of short articles, contributors focus on achieving immediate results in puncturing myths, applying innovation strategies, and testing an idea's potential in such subjects as learning how to make use of the innovation in all employees, using the new rules of research and development, applying your brand, finding competitive advantage, promoting innovation inside, finding whether risk is the cost of innovation, placing your best bets, knowing when to say no, fine-tuning your product development process, and reading the right signals. 

Innovation is vital to every organization’s survival, yet few companies get it right. This practical guide debunks common myths that impede innovative success, and offers tips and tools that will help managers to:

1. Identify and assess opportunities

2. Choose prospects with high growth potential

3. Experiment creatively and execute successfully


Book Details


Author: HBR Press

Pages: 196

Language: English

Binding: Paperback

ISBN: 9781422101834